INTENTIONAL AESTHETIC. VISUAL VIBES. BRAND ALCHEMY.
Womb Continuum Care
BRAND GUIDELINES
MAIN HEADING:
Natural Comforts
PARAGRAPH / BODY:
Forma DJR
FONTS
FOXT8
This is the main heading font
Secondary size italic
Heading 3
Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz
Forma DJR offers bold, architectural presence, specially optimized for smaller sizes, maintains the font's geometric character while improving readability for shorter text blocks. This combination with the main heading type, Natural Comforts, maintains excellent readability while feeling distinctly editorial, professional and credible yet holistic and warm. It works on a nostalgic level, with a nod to vintage apothecary and magazine articles or old books, merging with modern accessibility. Ancient ways anew.
BUTTONSFONT SYMBOLSVisual MOOD & IMAGERY inspiration
Brand Goals
BRAND VALUES
Reverence • Integrity • Transformation • Connection • Simplicity
BRAND PURPOSE
Blaney Carter holds spaces that feel like a deep exhale. Through birth keeping, womb care, and soulful guidance, she helps women return to their bodies, honor life’s cycles, and remember their own strength. Her work is raw, reverent, and grounded in truth — a place where women feel seen, safe, and fully available to the place on their timeline that they currently exist — acceptance and vision for more. Restoration and remembering they do not need to be fixed.
VISION
To nurture a culture where life’s thresholds are honored — birth, death, grief, and renewal. A whole world where women trust their bodies, families are supported in their transitions, and communities gather again in reverence around story, ritual, and the sacred.
MISSION
To guide women back to themselves. Blaney doesn’t claim to heal… she listens, holds, and reflects until her clients remember the medicine they already carry. Her role is to walk beside them through endings and beginnings, to steady the ground beneath their feet, and to remind them that even in darkness, there is beauty, power, and light.
TARGET AUDIENCE
Women, mothers, and seekers moving through life’s thresholds. Women who feel “different” — often misunderstood, deeply committed to their health, and uninterested in the trappings of mainstream medicine. They want care that is free from quick fixes, synthetic solutions, and anything that dishonors the body. These women find their joy and belonging in nature, nourishing food, mothering, sensuality and creative endevours. They are seekers of depth — longing for a place where they can finally feel at home, seen, and fully supported.
WEBSITE MAIN GOAL
To feel like a hand gently extended — steady, warm, trustworthy, yet wildly human. No “act like you have your shit together” here. The website is an introduction to a a primal return. Visitors should feel safe, curious, and quietly compelled to step closer and book a session!
BRAND PROMISE
Every encounter with Blaney is an initiation. You will leave more grounded, more connected, and more awake to the sacredness of your life.
COLOR Palette
Colour Psychology & Associations
This is a brand of reverence, remembrance and reunion with the cyclic ways — the color palette of Blaney Carter is reflective of this depth and wisdom, yet does not forget to evoke the joy of being alive — to sensation and seasons.
Each shade is carefully selected to communicate the aspects of Blaney and her full spectrum approach to Womb Continuum Care and her ability to hold both the lightness of laughter and the gravity of transformation..
The curated colour palette is intended to project authenticity with a warm and approachable feel, which is so important in the work that Blaney conducts. There is both familiarity and mystery, a playfulness that disarms and comforts, with a hint of intensity to confront and provoke Truth.
There’s a breath of relief with the minimalism and breathing space that these Bone Blush gives as the blank canvas of potential and sense of lightness for its viewers to exhale into. We prioritise readability with Bone Blush, while keeping it tender and rosy instead of a full fluorescent and clinical white cream.
Soothing and relaxing, Sage is calming and can represent wisdom, peace, and renewal, with a nod to Blaney’s herbalism study. Green is the essence of nature, Mother, growth.
The dark olive green - Fir - rich, earthy colours that suggests stability and endurance (very Capricorn!), suggesting that this is not a one-time fix but rather a brand that initiates you on a journey home to self. There is also a fertility to the green.
Turmeric Gold is the colour of alchemy, of energy and vitality, of aliveness. It’s the promise of sunrise over a hill of spring blooms, the return of warmth after a dark winter, adding associations of vibrancy, confidence and courage. s that communicate the fresh new life being seeded through working with Blaney, and the fertile void that is Womb.
Rust and Paprika are a more obvious nod to the blood, flesh and bodies of Woman — symbolising the maturity of the crone or the curious and mysterious awakening of menarche. These colours weave deep feminine associations and carry passion, traditionally evoking strong emotions of power, love, desire. Women of the Womb path see themselves in these colors, as a unifying force no matter how alone they have felt in their initiatory path. Interestingly, red is also linked to sexuality, luxury and a sense of action — prompting viewers to take courageous action.
BRAND ASTROLOGY
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Your motivation for living life
Curious. Playful. Witty. Adaptable. Expressive. Social. Clever. Observant. Talkative. Youthful. Restless. Multifaceted. Intellectual. Spontaneous. Communicative.
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How and where you communicate
Adventurous. Bold. Optimistic. Expansive. Philosophical. Restless. Honest. Independent. Enthusiastic. Spontaneous. Visionary. Playful. Generous. Curious. Free-Spirited. Blunt. Wanderlust. Energetic. Truth-Seeking. Optimistic.
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How and where you connect
Ambitious. Disciplined. Responsible. Strategic. Practical. Hardworking. Loyal. Mature. Grounded. Resilient. Authoritative. Success-oriented. Pragmatic. Resourceful. Structured. Enduring. Stoic. Focused. Mastery.
Mercury CODES
YOUR COMMUNICATION PLACEMENT
Ruler of communication
Articulation
How you share yourself
Speaking
Copywriting
Mindset + perception
Learning style
The Mercury placement gives us valuable information about how you are already wired to express and communicate, and the most align way to share your unique message. These are your gifts of communication and articulation, so that your dream clients can really receive you.
Leverage this code in your content creation for your aligned audience to resonate with you and disrupt any outdated paradigm marketing + sales tactics that don't feel good for you.
Venus AESTHETIC
YOUR MAGNETISM PLACEMENT
Where you’re charmed or lucky
Most ease in manifesting
How you connect with others
Attraction + desire
Beauty + aesthetic
Ease in sales
Receptivity
Your Venus reveals where and how you are most magnetic, and your most exalted state of attraction. This speaks to the environments and energies that align you to your receptive mode and what people love to pay you for.
Working with your Venus brand code increases magnetism, so it is what we focus on most for visual identity, aesthetic and "vibe" to exude.
Brand Tone & Voice
Expansive & Big-Picture → Mercury in Sagittarius speaks in broad strokes, weaving meaning, wisdom, and vision. Your messaging is not small or transactional — it points to the bigger “why” and inspires clients to see their journey as part of something sacred and expansive.
Truth-Telling with Humor → Sagittarius energy is blunt, fiery, and honest, but often lightened with wit or laughter. Your brand voice should carry sharp truths wrapped in warmth — you say what others might not dare, but it lands with humility and sometimes even playfulness.
Relational Storytelling → In the 7th house (partnerships, others), your communication shines when it is deeply attuned to the other person. You don’t just “broadcast” — you mirror, listen, and then reflect truth back. Messaging that feels conversational, intimate, and relational will hit strongest.
Bridge-Building → Mercury in Sagittarius here positions you as a translator between worlds: medicine and mystery, science and spirit, tradition and modernity. Your voice can move easily between reverence and pragmatism, helping clients make sense of the unseen without losing grounded clarity.
HOW TO USE THIS IN YOUR CONTENT:
“Truth Bomb” Posts - (blunt but warm call outs, unafraid to polarise… this repels others BUT makes your clients feel like “omg she gets meeeee I can be all of me with her”)
Expansive Storytelling - long-form email newsletters (or sub stack posts, if you like writing) zoom out to the bigger picture — like the cultural crisis of birth being medicalized — and then pull it back into why womb care is revolutionary. Always tying the personal to the universal.
IG Stories - Honest, funny, piercing POV, unfiltered and capturing you in movement (walking around the house or garden, blending tea or herbs etc not stationery.)
Bridge-Building Education Posts - that remove the inaccessible woo-woo factor and actually be a voice and advocate for nature herself
Capturing testimonials after each session + reworking them into transformation “before/after” story carousels to clearly convey the challenges and symptoms women are experiencing. Ie not just “disconnection from self” (vague) but speak literally to the Truth of it - like pelvic pain, sexual discomfort, painful periods etc
Don’t be shy to use your humour!!!! This part of you disarms + creates trust. Quick and punchy, playful and witty vibes.
Sacred. Grounded. Transformational: this is Blaney Carter
BRAND GUIDELINES